Business Advantage Upper-intermediate Personal Study Book with Audio CD
Cambridge University Press
ISBN: 9780521281300
Business Advantage je kurz zaměřený na obchodní angličtinu. Kurz obsahuje konkrétní obchodní jednání, kombinuje stávající obchodní teorii, podnikání v praxi a obchodní dovednosti. - kniha s poslechovým CD ( úroveň upper-intermediate)
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Business Advantage je kurz zaměřený na obchodní angličtinu. Kurz obsahuje konkrétní obchodní jednání, kombinuje stávající obchodní teorii, podnikání v praxi a obchodní dovednosti. - kniha s poslechovým CD ( úroveň upper-intermediate)
Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The intermediate level books feature the following leading organisations: IKEA, Emirates NBD, Isuzu and Unilever, while the Upper-intermediate level books feature the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. Both levels include input from the Cambridge Judge Business School, University of Cambridge. In addition, each Student's Book comes with a free DVD of video case studies looking at even more companies. Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.
Key Features
- Several leading business schools and institutions have contributed to the course, providing fascinating content and giving Business Advantage a credible, authentic stamp.
- Business Advantage is Corpus and particularly CANBEC-informed and CLC-informed, making it the first business course to offer a link to a spoken business English corpus.
- Based on a modular approach containing short, discrete units, Business Advantage allows the trainer to customise the materials according to their student's needs.
- The course is mapped to the Common European Framework with a set of competencies matched to the world of business English. This is the first course in this sector to comprehensively develop a set of specific business-related competencies and outcomes.
- The dynamic web support offers new and updated activities which give students a fresh, dynamic approach to the learning process.
- Výrobce
- Cambridge University Press
- Jazyk
- angličtina
- Autor
- Handford, Michael et al
- Obsah
- kniha + Audio CD
- Rok vydání
- 2012
- Úroveň
- B2 - Upper-Intermediate