Corporate Culture and Globalization

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology, by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. This book will appeal to scholars and upper level students in management, marketing, anthropology, and cultural studies as well as those interested in globalization, and cross-cultural and retail management.