Digitalization in Tourism

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Explores how digital technologies transform tourism and hospitality businesses, how travelers engage in destinations, and how services are delivered. It considers digitalization for sustainable tourism and cultural heritage; digital leadership in the industry; impact on social media and tourism and more.

Digital technologies are reshaping tourism faster than ever before, transforming how businesses operate, how destinations engage with visitors, and how travelers experience the world. From artificial intelligence and digital marketing to sustainable tourism strategies and cultural heritage preservation, the tourism industry is entering a new era of innovation and strategic adaptation. This volume explores these developments and presents a comprehensive view of how digital transformation is redefining one of the world’s most dynamic industries.

The book examines the impact of digitalization on tourism businesses, digital leadership and organizational maturity, the rise of the digital traveler, and the integration of intelligent technologies into hospitality and tourism operations. It also explores digital destinations shaped by social media, customer-centric innovation in medical tourism, and crisis management in an increasingly connected world. Special attention is given to sustainable tourism and cultural heritage preservation, showing how digital tools can support responsible development while enhancing visitor engagement and destination resilience. The volume also addresses ethics, responsibility, and future perspectives in digital tourism.

Combining conceptual approaches with practical applications, this book offers valuable insights for researchers, educators, tourism professionals, and policymakers, examining the business models, strategic management practices, and technological innovations shaping the future of travel and hospitality.

Obsah

Preface 1. Introduction to Digitalization in Tourism: Overview and Organization of the Content PART I: THE DIGITAL REVOLUTION IN TOURISM: CONCEPTUAL APPROACHES 2. The Impact of Digitalization on Tourism Businesses 3. Digital Leadership: Reflections on the Digital Maturity of the Tourism Industry 4. The Digital Traveler PART II: DIGITAL TRANSFORMATION AND SUSTAINABLE TOURISM STRATEGIES 5. Digitalization and Sustainable Tourism 6. Digitalization in Cultural Heritage Preservation PART III. FUTURE TECHNOLOGIES AND DIGITAL INNOVATION 7. Digital Destinations: Unraveling the Impact of Social Media on Modern Tourism Dynamics 8. A Discussion on Intelligent Technologies and Artificial Intelligence in the Tourism Industry 9. Innovations in Tourism and Hospitality Amidst Geopolitical Tensions: Digital Warfare 10. The Future of Travel Technology: Foundations and Conceptual Underpinnings 11. The Future of Travel Technology: Applications and Future Directions PART IV: NEW BUSINESS MODELS, STRATEGIC MANAGEMENT, AND CRISIS MANAGEMENT IN THE DIGITAL AGE 12. The Network Hospitality and Tourism 13. Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members 14. Customer-Centric Digitalization: The Key to Shaping the Future of Medical Tourism 15. Crisis Management in the Digital Age PART V. ETHICS, RESPONSIBILITY, AND FUTURE PERSPECTIVES IN THE DIGITAL WORLD 16. Ethics and Responsibility in Digital Tourism 17. Digital Adoption in Tourism: Challenges and Solutions Index