Effectual Entrepreneurship

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Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!

Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance.

What you will discover in this book is that there is a science to entrepreneurship—a shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuation—which means working with things already within your control to co-create valuable new futures with people who want to work with you.

At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:

• Start with your means
• Set affordable loss
• Form partnerships
• Leverage contingencies

In this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.

Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!

A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.

Obsah

PART I What We Know About Entrepreneurs and Entrepreneurship

1 Roadmaps, Myths, and the Bahamas

2 Good Ideas Are Everywhere

3 Most Ventures Require Little Startup Capital

4 The Plunge Doesn’t Have to Be a Plunge at All

5 Failing as the Way Forward

PART II How (Expert) Entrepreneurs Think

6 Prediction, Risk, and Uncertainty

7 Opportunities Are Created as Well as Discovered

8 Managing Uncertainty Through Control

9 The Effectual Logic of Expert Entrepreneurs

PART III The Nuts and Bolts of Venturing: Effectuation in Action

10 The Bird‑in‑Hand Principle: Start With What You Have

11 Transforming Means Into Something Valuable

12 The Affordable Loss Principle: Invest Little, Learn a Lot

13 Using Slack for Bootstrap Financing

14 The Crazy Quilt Principle: Form Partnerships

15 Asking Potential Partners to Make Commitments

16 The Lemonade Principle: Leverage Surprise

17 Putting It Together: The Effectuation Process

PART IV I Am an Entrepreneur Now: How Far Can I Go?

18 Ownership, Equity, and Control: Manage Stakeholders

19 Business Plans and Business Models

20 The Venture Grows Up: Create an Entrepreneurial Culture

PART V Applications of Effectuation

21 Brand as Venture Identity: Marketing You

22 Technology: Means, Outcome, or Trap?

23 Social Change and Markets in Human Hope

Conclusion

Overview of "Practically Speaking" Sections

Overview of "Research Roots" Sections