Intercultural Resource Pack Book

What is 'culture'? How do you tell other people about your national culture? How do you talk about the culture of the organisation where you work or study?

It is becoming increasingly recognised that intercultural communication skills are a vital component in successful international communication. These questions and other important cultural issues are raised in this photocopiable resource book which aims to develop intercultural awareness and competence through 50 different activities.

Each activity is accompanied by thorough notes for the teacher, explaining the procedure and possible outcomes and providing suggestions for further reading. The book also features a useful introduction to the subject of intercultural communication and a reading list.

Contents

1 Why does culture matter? 1.1 Brainstorming: What is culture for you? 1.2 Defining the word 'culture' 1.3 The culture iceberg 1.4 Cultural briefing 1.5 Cultural briefing: the Swedes 1.6 The global dimension 1.7 The effects of global business 1.8 Expectations 1.9 Case study: One person's experience 1.10 Case study: combining global and local 2 Types and stereotypes 2.1 The culture onion 2.2 Sport and teams 2.3 Gender 2.4 Gender and communication 2.5 Stereotyping 2.6 Evaluating attitudes 2.7 The bell-jar graph 2.8 Where do stereotypes come from? 3 Profiling national cultures 3.1 Cultural influences 3.2 Body language 3.3 Time capsule 3.4 Family brief 4 Profiling corporate cultures 4.1 Company dimensions 4.2 Brand, image and culture 4.3 Case study: telephone language 4.4 The Hofstede model 4.5 The Trompenaars model 4.6 The Mole model 4.7 The Hall model 4.8 Diversity or conformity? 4.9 Case study: a canny takeover 5 Profiling group cultures 5.1 Group characteristics 5.2 Case study: troubleshooting 5.3 SWOT analysis 5.4 Group perceptions 5.5 Observing conventions 5.6 Cultural dilemmas 6 Culture and communication 6.1 Individual characteristics 6.2 Work types 6.3 Communicating styles 6.4 Where do you come from? 6.5 Meetings 6.6 Following the rules 6.7 Which language? 6.8 The native speaker and the non-native speaker 6.9 Positive communication 6.10 Multi-channelling 6.11 Developing intercultural competence 6.12 Dos and don'ts 6.13 Learning styles