Managing Organizations in the Creative Economy

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The creative and cultural industries represent a growing sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace. It provides readers with an applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management and music businesswill find this to be a vital read.