Strategic Crisis Communication

Více o produktu ↓

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point - and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events.