Sustainability and Luxury Management

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This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it will also benefit practitioners and policymakers working within or alongside the luxury sector.

Sustainability and Luxury Management: Strategy, Measurement and Value offers a clear exploration of how sustainability can be embedded within the luxury industry. The book examines how luxury companies can design and implement sustainability strategies, measure their impact, and create value for stakeholders while maintaining the unique identity of luxury brands. It addresses ESG metrics, supply chain management, regulatory frameworks, and consumer expectations, providing a structured approach for aligning sustainability goals with luxury business practices.

By combining theoretical perspectives with practical insights and case discussions, Sustainability and Luxury Management equips readers with the tools needed to translate sustainability into measurable actions that support decision-making and value creation in the luxury industry. It encourages readers to move beyond sustainability as an aspiration and towards its integration as a strategic priority within the luxury sector. This edited book offers a comprehensive resource for those seeking to understand and lead the transition towards a more sustainable luxury industry within a global context.

Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it will also benefit practitioners and policymakers working within or alongside the luxury sector.

Obsah

Introduction Part I - Understanding the Challenges of Sustainable Luxury Management 1. Exploring Sustainable Luxury: A Focus on Consumer Behaviour and Aesthetics 2. Inclusive Luxury: Sustainable Marketing Strategies for a Diverse World 3. Unsustainable Luxury: Insights from Corporate Irresponsibility 4. Driving Sustainable Luxury: Technological Innovations Reshaping the Industry 5. Nature as Luxury: From Sustainability to Biological Luxury Part II - Strategic Elements in Sustainable Luxury Management 6. Digital Activism in Communication and Education for Sustainable Fashion 7. The Online Communication of Sustainability for a Luxury Jewellery Brand: Chopard 8. Sustainability and Luxury Management in the Wine Tourism Sector: The Case of Bodegas Francisco Gómez (Spain) 9. Beyond Fashion: A PESTEL-Supported Analysis of the Second-Hand Luxury App Vestiaire Collective Part III - How to Measure and Evaluate Sustainable Luxury Management 10. Sustainability Practices in the Luxury Personal Care Industry: Comparative Analysis of Aesop and L’Occitane Reports 11. A Comparative Study of Sustainability Reporting Techniques in Luxury Fashion Firms 12. Corporate Social Responsibility and Financial Performance in the Luxury Fashion Industry: A Longitudinal Analysis 13. Behind the Sparkle: Exploring CSR Communication Initiatives in the Jewellery Industry: A Comparative Study of Cartier and My Jewellery Conclusions