Vegetarianism, Meat and Modernity in India

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Never before in human history have vegetarianism and a plant-based economy been so closely associated with sustainability and the promise of tackling climate change. Nowhere is this phenomenon more visible than in India. The book’s empirical focus is on the changing relationship between vegetarian/non-vegetarian as understood, practiced and contested in middle-class India, while remaining attentive to the vegetarian/non-vegetarian modernities that are at the forefront of global sustainability debates. Through the application of this approach, the book provides a novel theory of human values and markets in a global middle-class perspective.